The Importance of Having a Niche and How to Find Yours

So, you’ve decided to start a blog, but what do you blog about? You may have several ideas flowing already such as fashion, beauty, fitness, or lifestyle, but it is important to narrow your focus even more than that. This is called finding your niche, and although it may seem irrelevant to have a super specific topic to write about, it is actually very important and is something that can make or break your blogging career. This post will cover everything you need to know about narrowing your topic and finding your niche including:

  • What a niche is
  • Why having a niche is important
  • How to find your niche

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The Problem With Instagram Pods

The release of the new Instagram algorithm in May of 2016 caused a massive decline in engagement levels for Instagrammers everywhere, sending bloggers and influencers into a tailspin. Accounts are getting less likes, less comments, and ultimately, less exposure, forcing them to get creative to boost engagement levels.

Instagram Pods are a popular way of doing so, and if you don’t already know what they are, Instagram Pods are group messages including anywhere from 15 – 1,000 people. Essentially, each member sends the group a link to their most recent Instagram post so other members can like and comment on it. Each group pod has its own set of rules intended to hold members accountable so they reciprocate engagement. If you don’t follow the rules you get kicked out, but participating frequently in several pods at a time can get you hundreds of likes outside of your followers. 

When I first started blogging it seemed like a great concept. I was so excited to be a part of a friendly, supportive blogging community to motivate me and boost my social media presence, but there are also several problems when it comes to Instagram Pods: they produce fake engagement, they deceive brands, they saturate the market, and they are a massive waste of time. 

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Blogging Checklist: What To Do Before & After You Hit Publish

There are several things that are essential for every blogger to do before and after hitting publish, no matter the niche. I have put together a list of the top things you should be doing for each post to maximize SEO presence, reader engagement, and traffic to your website. Here they are…

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How to Grow Your Instagram Following and Boost Engagement

If you’re a blogger, business owner, or social media fiend interested in growing your Instagram following, there are several things that will separate you from the competition. Before I get into specifics, I have to emphasize how important it is to be committed to growing your Instagram and your overall brand presence because it takes a lot of hard work and perseverance.

I was able to grow my Instagram following from 0-5k in just one month before my blog even launched because I worked at it every single day. It’s so important to set aside time (even fifteen minutes) every day dedicated to growing your Instagram. Aside from the hard work and commitment, there are several other factors that will help you grow your Instagram following and boost engagement. Here they are…

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Everything You Need to Know About the Instagram Algorithm

It’s no secret that Instagram has taken over the social media sphere with over 700 million active monthly users. We are visual beings and Instagram provides a platform to tap into that while allowing us to interact with one another like never before.

However, when the new algorithm was launched in May of 2016, engagement plummeted for many bloggers, influencers, and Instagrammers because followers were no longer seeing posts in chronological order. They were getting less comments, less likes, and ultimately less views. According to Hootsuite, “users miss on average 70% of the content on their feeds.”

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