It’s no secret that Instagram has taken over the social media sphere with over 700 million active monthly users. We are visual beings and Instagram provides a platform to tap into that while allowing us to interact with one another like never before.
However, when the new algorithm was launched in May of 2016, engagement plummeted for many bloggers, influencers, and Instagrammers because followers were no longer seeing posts in chronological order. They were getting less comments, less likes, and ultimately less views. According to Hootsuite, “users miss on average 70% of the content on their feeds.”