The Importance of Having a Niche and How to Find Yours

So, you’ve decided to start a blog, but what do you blog about? You may have several ideas flowing already such as fashion, beauty, fitness, or lifestyle, but it is important to narrow your focus even more than that. This is called finding your niche, and although it may seem irrelevant to have a super specific topic to write about, it is actually very important and is something that can make or break your blogging career. This post will cover everything you need to know about narrowing your topic and finding your niche including:

  • What a niche is
  • Why having a niche is important
  • How to find your niche

What is a niche?

The official definition of the word “niche” is, “a specialized segment of the market for a particular kind of product or service.” In blogging terms, a niche is a specific topic that goes deeper than the surface level. While it is totally fine to write about a variety of things that are related such as makeup, skincare, and fashion, you will be much more successful if you can narrow it more than that.

For example, a great specific niche for a beauty blogger might be bold lipsticks or another might be contouring. A great niche that is a sub-category of blogging about blogging might be focusing not only on social media presence, but on one platform such as Instagram or Twitter. The more narrow your niche, the more you become an expert, and the more your audience grows.


Why it’s important to find your niche?

There are several reasons why it is important to find your niche, namely because it allows you to grow from just being a great writer to also being a great resource.

The more you narrow your topic, the more of an expert you become, and the more readers turn and return to you for advice.  Having a niche allows you to build trust with your readers which is something that is extremely important when it comes to making blogging your career. If your audience doesn’t trust you they won’t use your discount code to buy products or use any affiliate links, and they surely won’t spend money on any of your own products and services.  Although many bloggers can make a career with out a specific niche, you will make it a lot easier on yourself if you have one.


How to find your niche

The first thing you need to do when it comes to finding your niche is figure out what you’re passionate about. Passion fuels motivation and hard work, two things that are extremely important when it comes to reaching your goals. So sit down and figure out what you’re good at. Seriously, do it. Right now, I want you to write down five things you’re really passionate about and really good at. Do you love animals? Fashion? Helping people? Writing songs? Doing makeup? Saving money? Motivating others? Jot down anything and everything that comes to mind.

Once you make a list of a few things you love doing, make a second list of ways you can inspire, educate, or relate to people who might be interested in the same topic, and get specific. In order to build a successful blog it needs to be different from the thousands of others about the same topic. Instead of starting a fashion blog, start a fashion blog for tall women or a fashion blog for broke college students. It’s important to get specific with a blog topic before doing any website design or writing any content, not only because the topic will dictate the name of your blog, your logo, and the layout and design of your website, but also because it allows you to narrow in on your audience.

This is one thing I really wish I would have done before I started my blog. When I started Somewhere Soulful it was a fashion, beauty, and lifestyle blog dedicated to everyday style tips, makeup and skincare advice, life motivation, and relationship advice. My writing was all over the place which I thought was a genius idea. Not many blogs cover such a wide range of topics and I was convinced my blog was going to have a huge audience because it would be a one-stop-shop for literally everything. I imagined my future business as a digital, new-age Cosmopolitan complete with a beautiful office on the 70th floor of a New York City skyscraper decorated with sleek desks and white fur accents. I learned very quickly that this was not idealistic. And it’s not because the office was too extravagant, it’s because the topic was too broad.

By trying to do everything, I never actually accomplished anything. I half-assed a bunch of cliche articles titled “Summer Fashion Trends You’ll Love,” “20 Quotes 20-Somethings Need to Hear,” and “17 Benefits of Being Picky in Relationships,” that were good, but not great. Not only did they lack passion, depth, and my true voice as a writer, they had been done before. Needless to say, my blog wasn’t taking off like I had hoped and I was struggling to find readers let alone engagement. So my question to you is:


Why half-ass a bunch of topics for your blog when you could kick ass at one?


Hint: you don’t. Choose one topic that you are a total rockstar at, and work really hard at narrowing your focus so you can have a blog so helpful, insightful, and all around awesome people can’t wait to read your next post. The first step to finding your niche is to stop writing what you think people want to hear and start writing what you want to say. 

Even if you have no idea what niche you should be in when you first start blogging there is no need to panic. Most bloggers are just as lost. As long as you are writing authentic posts about what you are passionate about your niche will develop naturally.

The worst thing you can do is try to force a niche into being. Write from your heart, write with passion, and write with purpose, and not only will you slowly begin to narrow in on your niche, you will begin to find your target audience.


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